Delay the launch until you’ve built an audience.Go live as soon as you have a working product.Two possible approaches for your Product Hunt launch.The spike of hope, the flatline of nope and why Product Hunt is not the holy grail of your startup marketing.Comparison of our referral sources and their conversions to trial.Our Product Hunt referral traffic and trial conversions.Plausible Analytics launch on Product Hunt.Don’t overcomplicate and overthink your Product Hunt launch.Let’s get started with our experience and what we learned launching on Product Hunt. You don’t need to gather an army of soldiers or an army of fake users either. You don’t need to bother people by creating hype days in advance. You don’t need to create a spreadsheet with contact details of people you’ll ask for upvotes. You don’t need to join any Slack or Facebook groups to upvote each other’s products. More than 850 upvotes, more than 100 comments, featured twice on the official Twitter account and in the daily and weekly newsletters too.Īnd no. You'll get much more out of the first audience.We’ve just had a successful Product Hunt launch for Plausible Analytics. If you're thinking of building a product, build for the HN audience rather than the PH audience.Don't spend too much time and energy on it! And don't burn relationships: do not spam people to get upvotes when all that you'll get is a few website hits.Don't expect too much! Even if you make it to the top 3.Product Hunt does a pretty good job at keeping you visible even after the launch day (in comparison to HN, where you simply don't exist if you're not on the front page).īut besides a few offers from AppSumo competitors, it did not generate a lot of value for us as a business. Luckily, the traffic kept on going over the next few days. It seemed like the place all our cool startup friends wanted to be featured it. We did not expect Product Hunt to drive so little traffic and interested customers. Those visitors turned into 85 new Chrome extension installations which in turn converted to two new paying customers: +14$ MRR. Being on the front page of Product Hunt only generated 500 unique visitors on our landing page for the day. Unfortunately, we were quite disappointed. So when we knew we would be 3rd product of the day on Product Hunt, we expected a lot! Six months ago, we launched a side product on Hacker News and got around 21k website hits. The fourth spot is taken by an ad and anything below gets less eye balls. Riya most likely had a much bigger community that us.Īnyway, the point is to be in the top 3. Which brings me to my first conclusion:Ī very big part of winning on PH is to bring your community. Simply because our app was so simple and appealed to everyone. I could not imagine random Product Hunt users upvoting that company and not our app. Some Indian wedding clothing rental company was getting traction. That was quite a surprise.Ī few people even shared our product on Twitter, that was really kind of them!Īt some point, we got relegated to the 3rd place on Product Hunt. While we got quite a lot of comments, many of those people never actually signed up! (I checked the database). Our product was so simple to understand and try that we did expect pretty much everyone who signed up to get it and like it (unlike a more complex SaaS product). No new Apple product or YC company launch. It was not too hard, our competitors for that day where pretty unknown. We managed to get to the top 2 within a few minutes of launching. We're also part of Pioneer and asked for support in the infamous #please-share channel. We emailed all our users to let them know about the launch and sent a few voice messages to our super users to ask for comments from them on our product page. So we decided to give it a try and on the 24th of September, we launched.
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